The impact of digital culture on the development of administrative performance in the Directorate of Youth and Sports – Rusafa

الملخص

This research aims to study the impact of digital culture in the development of administrative performance in the Directorate of Youth and Sports - Rusafa, where its importance lies in highlighting the urgent need to enhance digital awareness among employees to keep pace with technological developments, improve the quality of administrative services, reduce errors and facilitate decision-making, the  research seeks to measure the level of digital culture among employees and analyze the statistical relationship between this level and improve administrative performance, which calls for the adoption of practical recommendations to enhance digital skills from During the training and professional development programs, the  study is based on three basic areas: the human field, which includes the employees of the Directorate of Youth and Sports - Rusafa, the spatial field, which is determined by the location of the Directorate within the Directorate of Diyala Education in Iraq, and the temporal field, which reflects the reality of the study that was implemented during 2023, and the results showed a positive relationship of statistical significance between the level of digital culture and the improvement of administrative performance, which confirms that enhancing digital awareness directly contributes to raising Efficiency and development of administrative work.