Digital Sports Managemen t Towards a Theoretical Model for the Application of Artificial Intelligence in the Development of the Administrative Performance of Clubs

Abstract

In light of the accelerating digital transformation, the need to develop sports management using artificial intelligence (AI) tools has become essential due to their ability to analyze data and make accurate and rapid administrative decisions. This research aims to construct a theoretical model to employ AI technologies in enhancing the administrative performance of sports clubs by analyzing related concepts, reviewing key applications and technologies, and proposing a practical model applicable in local environments. The study adopted a descriptive-analytical approach and relied on relevant theoretical literature and previous studies. The research concluded that preparing a digital infrastructure and training administrative staff are fundamental steps for AI application. It also presented a phased implementation model suitable for Arab environments. This research offers a scientific and practical contribution to digital sports management in the era of technological advancement.