The Impact of Employing Artificial Intelligence Technologies on the Quality of Administrative Decisions of Sports Clubs Participating in the Elite Football League

الملخص

The study aimed to identify the areas of use of artificial intelligence in sports management within the elite league clubs. Measuring the impact of the application of artificial intelligence technologies on the quality elements of administrative decisions such as accuracy, speed, and efficiency. Analyze the role of artificial intelligence in improving planning, organization, and control processes within sports clubs.The most  prominent challenges facing the clubs in the adoption and application of artificial intelligence technologies were: the human domain: members of the administrative bodies of the sports clubs of the elite league in Iraq and  the temporal  domain: 7/3/2025 to 20/7/2025 and the spatial field: the headquarters of the sports clubs participating in the elite football league for the season 2023-2024. The current research population was identified from the members of the sports federations of the Iraqi football clubs for the 2023/2024 football season, representing (20) clubs and the The research population was identified from the members of the administrative bodies of the sports clubs of the Elite Football League in Iraq, and the number of members of the administrative bodies reached (166) with a percentage of (100%) distributed among the sports clubs of the Elite Football League and the participants in the league for the season 2023/2024, according to the available statistics. The researcher adopted a percentage of (100%) and the method of comprehensive inventory of the research sample, and (166) members of the administrative bodies of the sports clubs of the Elite Football League in Iraq, which are (20) clubs, were approved by the researcher recommended the development of infrastructure: Clubs should prioritize investing in a strong digital infrastructure, including fast and reliable networks, and advanced data storage systems. This structure is the basis that allows the effective application of artificial intelligence technologies. Empowering human resources: Management should provide continuous training and qualification programs for all employees, from managers to trainers, to increase their knowledge and skills in using and interpreting the outputs of smart tools. This investment in the human element ensures the maximum use of technology and the adoption of a culture of data-driven decision-making with data as the primary source: Management must establish a culture of reliance on factual data and data in all decision-making processes, whether they are related to the sports aspect (such as analyzing the performance of players) or the administrative aspect (such as financial planning).