The Impact of Digital Sports Media on the Development of Sports Tourism from the Perspective of Sports Federations Workers

الملخص

This research aims to analyze the impact of digital sports media on the development of sports tourism from the point of view of employees in sports federations. The research problem stems from the field observation of the weakness of the use of digital media in the promotion of sports tourism events and places, despite the wide spread of modern technologies and social media, which calls for studying the level of this impact and identifying the shortcomings and available capabilities. The research adopted a descriptive-analytical approach, and data were collected through a questionnaire applied to a sample of (152) employees in the federations Sports. The results showed that digital sports media represents an effective tool in promoting tourist places and events through websites and smart applications that promote sports tourism awareness. It has also been shown that direct digital media is more effective than traditional means of presenting tourism activities, and that digital media contributes to improving coordination between sports and tourism entities and increasing the number of visitors and participants. The findings indicated that there are constraints related to weak technological infrastructure and lack of training in digital media. The research recommended the development of the digital infrastructure of sports federations, training cadres on digital sports media skills, and strengthening the partnership between the sports and tourism sectors through digital media to achieve sustainable development in sports tourism.